How to Choose Your Print Marketing Materials

admin : October 4, 2017 4:30 pm : Better Office Systems, Blog, Document Management

Even though social media is changing the way companies attract business, print marketing is still an effective way to gain more customers. In fact, 56 percent of people find print marketing to be the most trustworthy of all marketing channels.

Your business still needs print marketing materials, but choosing the right ones can be difficult. Business cards, flyers, posters – which are right for you? How do you come up with a design?

In this guide, you’ll learn which materials you should invest in and what to look for in a design. Keep reading to make the most of your print marketing campaign.

Which Print Marketing Materials Do You Need?

You can engage with your audience through many forms of print marketing. Here are a few you may want to consider.


For a more thoughtful way to communicate with your customers, try a cost-effective postcard. Studies show that postcards may even be more effective than email marketing because they are less intrusive.


Flyers are an effective way to let people know about a promotion your company is running or an event you have coming up. Always include a call to action, emphasizing the most important details of the event. Those in event management will definitely want to use flyers as their print marketing materials.

Business cards

Business cards are handy for professionals who are always networking. They are essentially a way for the person you’re connecting with to remember you and get in touch with you. Lawyers, financial planners and most professionals can benefit from having a business card.


Brochures allow you to give your audience a snapshot into what your business offers. You have more room to showcase features and benefits and add color with enticing images. People who are in real estate can benefit from having a brochure to give new home buyers.


Catalogs offer a visual representation of all of your company’s products. These are great to have with you if you’re meeting with a prospect who you know is looking to buy your product. Network marketers and sales representatives will want to have catalogs as part of their print marketing materials.

You may need a few of these materials for different purposes, or you may find that your type of business only needs to invest in one type. Either way, your print marketing materials are the first impression of your business and should look attractive.

Creating the Perfect Print Design

The right colors and font choices can make a big impact on the effectiveness of your print marketing materials. Here are a few tips for deciding on these crucial elements.


When choosing fonts, it’s important to work with a couple versus only using one font. Aim to create a visual contrast, using one font for titles and headings and a different font for your body text.

Your font should be easy to read but also eye-catching. Optimize legibility by including enough white space in your text.

Also, consider your brand’s values and personality when selecting a font. For example, a health-conscious company might go for a natural, handwritten look while a technical might go for a bold, minimalist font.


Colors play an important role in marketing because of their persuasion effects. In fact, up to 90 percent of snap judgments made about products are based on color alone.

Instead of trying to find the right color associated with a certain emotion you hope to elicit from your audience, the color choice should first and foremost represent your brand. Use colors that best represent that feeling and mood of your own brand versus trying to match consumer responses. Color in your print marketing materials should support your brand personality.

Printing Services

Determine which print marketing materials you may need to best communicate with your target audience. Keep your brand personality in mind when making design choices. With attractive materials, your prospects are sure to become loyal customers.

Need help with your print marketing campaign? Check out our managed print services that will help you increase your brand while sticking to your budget.

Leave a response »

A Complete Guide to Buying Office Copiers

admin : September 5, 2017 8:40 pm : Atlanta, Better Office Systems, Blog, Document Management

Academic discussions about the paperless office appear in business magazines almost every year. Even so, most businesses depend on paper.

Everything from quarterly reports to marketing collateral gets printed up and passed around. Contracts and tax documents get printed and filed. The workhorse at the heart of all this printing is the humble copier.

While regular maintenance can extend the life of office copiers, you should expect to replace yours every 3 to 5 years. The smart move is to pick one before yours breaks down. That’s why we’ve prepared this guide to buying office copiers.

Let’s jump in!

Copier Types

If you run a one or two-person business with low printing demands, you can probably get away with a personal copier. You’ll have to choose between laser and inkjet, but laser tends to be cheaper on a per page basis.

If you run a multi-person office with moderate to high printing demands, you’ll need a true office copier. These machines typically use a printing process similar to laser printers. The higher end copiers offer additional features, such as faxing and networked printing.

Office Copiers Speeds and Volume

You’ll also need to consider printing speeds and volume.

Every machine will be capable of a certain number of pages per minute. If your staff needs to make a lot of copies, a higher ppm will help to prevent a traffic jam around the copier.

Each machine will also have a recommended volume of pages per month. The volume of your new copier should exceed your current needs to accommodate future growth. You usually get usage data from the old copier or tally estimates from your employees.

Auto Document Feeder

If you need to make copies of a lot of long documents, you’ll almost certainly want to invest in a copier with an auto document feeder.

With the auto feed, all you need to do is put the document into the appropriate tray. The machine pulls the pages inside, scans them, and then prints up the however many copies you selected. While the machine does that, you can go back to work.

If you do get an auto document feed copier, you want one that collates the pages. This frees you from organizing the individual pages afterward.


A feature that’s helpful in offices with high printing demands is duplexing.

This feature takes scans of two individual pages and prints them onto the front and back of a single page. It’s an easy way to cut your paper costs.

Duplex copying can be slower than single side copying. You’ll want to be sure that duplex ppm rate is fast enough before you buy or lease a specific copier.

Parting Thoughts

With so many office copiers on the market, you don’t want to pick one in a rush.

You new copier needs the features that are mission critical for your business, such as networked printing or fax options. You also need a copier that’s fast enough and has sufficient volume to meet your present and future print demands.

Finances permitting, you may also want to invest in features that make life easier or help cut costs.

Better Office Systems specializes in office equipment. If you need help picking out the right copier for your business, contact us today.

Leave a response »

To Print-finity and Beyond

admin : August 22, 2017 3:28 pm : Atlanta, Blog, Print

Toshiba has recently launched their e-STUDIO3508LP, a printer that is taking printers out of the neolithic age and putting them in 2017, finally! The e-STUDIO3508LP has the ability to erase paper. Yep, you read that correctly, erase paper. Erasable paper allows businesses the chance to reuse paper up to four times!

Print in traditional black or erasable blue toner and when you’re done, feed the pages back into the printer and Voila! Is reusable ink and paper the next step towards more advanced office sustainability? We certainly think so.

Toshiba has tapped into an accessible, ingenious mode that will improve sustainability without hindering the process. While paperless offices are still widely discussed, the fact is that a lot of offices aren’t ready or are unwilling to let go of paper altogether. Erasable ink is the wonderful middle ground that many offices have been looking for!

The erasable ink can even be paired with Pilot erasable pens or highlighters. If you need to mark up an erasable blue document, all markings made with Pilot pens will also be removed during the printer’s erase process.

We’re not surprised that this incredible innovation was brought forth by Toshiba. Time and time again, Toshiba has brought their knowledge and ingenuity to sustainable practices as well as their printing processes.

In fact, they’ve been honored with yet another reward! Toshiba recently announced that its e-STUDIO4508A has earned Keypoint Intelligence – Buyers Lab’s Summer 2017 Pick. Toshiba’s latest monochrome product surpassed comparable multifunction peripherals (MFPs) in reliability, usability, security, value and features during six months of rigorous, side-by-side product testing.

“Recently Toshiba’s e-STUDIO5005AC, e-STUDIO6506AC, and e-STUDIO4508A have received Keypoint Intelligence-Buyers Lab’s ‘Highly Recommended’ and ‘Highly Reliable’. This time, the e-STUDIO4508A has also won the Pick award 2017 summer, and we are very proud that Toshiba’s MFPs are recognized as the valuable products to contribute to our customers, for example, achieving better communication and smarter workflow,” said Sachio Koyama, General Manager of Products, Marketing & Service Division, Toshiba Tec Corporation.

We are honored to offer Toshiba products to Atlanta and Alpharetta businesses. This is your chance to modernize the office without sacrificing security or information. All of our technicians are trained experts in their field. If you have any questions about your print environment, costs, or are simply looking for an easier way to manage your documents, contact us today!

Leave a response »

Best Business Practices: Going Green

admin : July 24, 2017 5:39 pm : Corporate

It may still be on the tail-end of summer but we’re still dreaming about green. The warmth of the outdoors, green grass, and frost-free windows is our biggest wish in these summer months.

No matter what industry you’re in, going green is a necessity and marks responsible, efficient business practices. So what steps should you take to ensure that you’re doing everything you can around the office? Better Office Systems is here to give you a few tips on the best Green business practices.

Reduce, Reuse, Recycle

Recycling is the biggest and greatest step you can take as a business, yet very few businesses have done so. Initiate a recycling plan for you and your employees and stick to it. It goes beyond just conserving paper, many parts and products can be sent to their manufacturer to be recycled. Make sure you utilize this great opportunity and do your part for environmental responsibility.

Print What You Need

Think before you print is a practice every office should use. It’s easy to simply press “Ctrl+p” without a second thought but urge your employees, as well as yourself, to really think about what they’re printing and how much. With innovations in technology, notes and research can largely be done digitally.

Dig Into Duplex

The unsung hero of the printing world is definitely double-sided printing. Cut your paper usage by 50% by switching your policy to double sided printing when applicable.

Color Your Print Processes Green

Innovations in technology and BYOD has made it easier than ever to stay connected and inform. Consider using your technology to replace notes or documents. Use an iPad, share things digitally, make the most out of what you have.

Choose Green Solutions

Always choose green office solutions. Machines that are Energy Star qualified and include duplexing capabilities are efficient and environmentally responsible. You can also take a closer look at your inks and paper, is it non-toxic inks? Soy or vegetable-based? Is the paper recycled? Remember; every little bit helps!

Leave a response »

5 Reasons You Should Stick to Scanning

admin : June 16, 2017 2:28 pm : Better Office Systems, Blog, Document Management

Summer is here and the sun is high in the sky. Now is the time to rethink your document management and focus on the future.

One of the best things you can do for your business is to simplify your documents. Document management is an every day strife but thanks to scanning capabilities it doesn’t have to be. Digitize your records and take back your time, increase productivity, and save money.

Making Messes Manageable

Everything’s easier when you can find it. Digitizing your documents may be a slow process but imagine just being able to search your database with a keyword and finding everything that you’re looking for. Managing your document records digitally is not only smart, but it’s more conducive. Keep your business up-to-date and adapt with the technology, not against it.

Planning for the Unexpected

If your building caught on fire, would your documents be safe? Although they may physically be affected, scanning to the cloud will ensure that your documents survive digitally! Paper is incredibly vulnerable to natural disasters and theft, but digital documents are protected with safeguards that will lead to their longevity.

Actually Find What You’re Looking For

“Have you seen this file?” Questioning your coworkers is a thing of the past when it comes to efficient document management. Save your time, and your breath, with convenient indexing features when you scan. Not only is your digital copy right at your fingertips, it’s also east to find!

De-clutter and Recover

While you shift from physical to digital copies, the surface of your desk will slowly start to reveal itself. Imagine having the space for more; pictures, calendars, mugs–oh my! A digital hub of documents will slowly empty the office in the best of ways. More space means a better mindset for every work day. Show off your desk with a clean, minimalist look that will feel efficient and productive!

Go Green, Save Green!

Don’t let the daunting task keep your business from going digital. Many companies find themselves hesitant to go completely digital due to the sheer volume of documents. Don’t let yourself be scared into not taking the time. Over the course of the years, scanning your documents not only manages your digital files, but it also saves time and money in the long run. A shift towards a digital record will also help you save paper and push your office towards environmentally friendly practices.

Soulful Scanning

Better Office Systems is offering Atlanta and Alpharetta businesses the chance to modernize their office without sacrificing security or information. All of our technicians are trained experts in their field. If you have any questions about your print environment, costs, or are simply looking for an easier way to manage your documents, contact us today!

Leave a response »

Diving Into Digital Print

admin : May 15, 2017 6:09 pm : Atlanta, Better Office Systems, Blog, Print

The print industry has gone through many changes throughout the years. After a recession and troubled times the print industry has bounced back and is doing better than ever. Focusing on sustainability and innovation has created a completely new area of expertise.

Printing has found its feet on the ground once more and has taken off running with digital print innovations. Despite the steady increase, some companies are still finding themselves hesitant to reinvest and take advantage of this growing industry.

If you haven’t already focused on the benefits that these services can offer you, your business, and clientele than you should reconsider. The print industry has widened its market with the strides in technology. No longer does printing mean documents for proposals and catalogs (though of course, that will always be a given). The options are endless and can extend to include binding, posters, promotional items, car decals, and even unique items such as coasters.

Outsourcing major and specialty printing has grown popular over the last few years due to lack of technology or knowledge.

Printers have also changed selling and communication techniques, creating more of a partner experience rather than the traditional “buyer and seller” method.

The print industry is moving forward in business, innovation, and sustainability as well. As we grow in population and the need to expand is great, we are all trying to do our part to find more sustainable resources and material. The print industry has taken enormous strides in creating recyclable and reusable products and have taken an active stance in sustainable responsibility.

Print is not dead; in fact, it’s the very opposite. Print is growing, creating more jobs, revenue, and success than many other large business sectors.

Be a part of this rising industry and customize the look and feel of your business.

Check out some of the ways print is growing!

Leave a response »

IT Support You Can Count On

admin : April 13, 2017 7:58 pm : Better Office Systems, Blog, IT Support

IT Support You Can Count OnNeed new IT Solutions for 2017? Look no further than Better Office Systems to manage all of your managing needs. It’s more than security, it’s your future.

Protect your small to medium-sized business (SMB), your customers, and your coworkers with a full monitoring and support system. We are making it so you can have all the services you want in one easy place.

Better Office Systems is offering Atlanta businesses;

  • BOS IT Service Desk Support
  • Managed IT Services
  • Proactive and Affordable IT Service

Our team serves efficient, all-inclusive services for your business. We’re with you every step of the way to ensure that your staff is trained and comfortable with your new system.

What can you expect with Better Office Systems? The change, security, and efficient management system that you’ve been waiting for!

What To Expect

The BOS IT Service Desk is on call for you 24/7. Support includes:

  • Network and PC troubleshooting
  • Handheld device configuration and troubleshooting
  • Popular apps for business
  • Administrative duties
  • Software installation
  • Virus and/or spyware removal
  • File and/or folder restores

Managed IT Services is another service that we offer and its rapidly becoming an integral part of a functioning business environment. We provide cost efficient services that are helping Atlanta businesses take control of their technology without breaking the bank. IT is important, even more so with new technology and innovation. In fact, in 2012, the average annual IT budget for small and midsize businesses (SMBs) was up 15% from 2011. While SMBs with one to twenty employees spend $1,900 per employee on technology, more than twice the $700 per employee organizations with more than 250 employees spent. Right now, the average SMB devotes 6.4% of its revenue to IT expenses, and 80% of that is spent after the initial technology purchase.

Proactive and Affordable IT Support

That’s what BOSBiz is all about; quality customer care. Services include:

  • Server Management
  • Desktop Maintenance
  • Help Desk Service
  • Unlimited Remote Services
  • Vendor Management
  • Performance Optimization
  • Network Device Management
  • Managed Print Services

Choose the plan that’s right for you! Decide what’s the best step

  • Server Management Plan: $199 per month
  • Help Desk Service Plan: $49 per month
  • Desktop Maintenance Plan: $9 per month

IT Support In Atlanta

Find your “IT” factor!

Contact our team to discuss the IT support and service you’ve been looking for!

Leave a response »

Products That Matter

admin : March 9, 2017 4:51 pm : Blog, Go Green

sustainable products

The ultimate test of man’s conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard.”
Gaylord Nelson, founder of Earth Day

March 20th marks the official beginning of spring. Spring is synonymous with a new beginning, be it in season or spirit, personally or professionally. It is also a great time to do a little spring cleaning. Most people remember to give their homes a fresh sweep but they’ll forget their business.

Give your office breath of fresh air with products that products matter. It’s not what products you have, but how you use them. Sustainability is about more than just recycling. Check out these statistics from Forest Ethics.

Paper Consumption Statistics

  • The average American office worker is estimated to use a sheet of paper every 12 minutes—a ream per person every two and a half working weeks—and to dispose of 100-200 pounds of paper every year.
  • The number of pages consumed in U.S. offices is growing by about 20 percent each year.
  • The introduction of email into an organization resulted on average in a 40 percent increase in paper consumption.
  • A worldwide growth of 600 percent in printer accessibility between 1988 and 1993 is in part what contributes to this.
  • The U.S. is by far the world’s largest producer and consumer of paper.
  • U.S. paper consumption is over six times greater than the world average and about 25 percent greater than Japan, the world’s second largest per capita paper consumer.

So how can you help the environment without sacrificing your business?

Go Paperless

Tangibility may be the leading reason so many businesses use paper, but paper certainly needs a lot of space. Going digital is not the impossible feat that so many believe it to be, but it is a gradual process. Going digital just means that your office needs to put a process in place to make digitizing an easy process. Scan to the cloud or Google Drive to store your most important documents in one easy place.

Be Green in Atlanta

Office assessment, Managed Print Services, recycling and sustainable options; Better Office Systems really does it all. Ever day serves as a reminder that we only have one home and we should protect it. Sustainability and Going Green only requires some innovation, creative alternatives, and an open mind. Cut costs and become part of the solution, not part of the problem. Go Green and enjoy the quality you know, the workload you expect, and a lower carbon footprint.

Leave a response »

The Doorway to a Better IT Structure

admin : February 15, 2017 9:20 pm : Better Office Systems, Blog

doorway to a better it structureIn the print industry, we are focused and committed to the environment and its future. Innovations in technology and greener mindsets have helped pave the way to a better system of doing business, managing workflow, all while improving sustainability. Better Office System is exploring ways to innovate and do our part in the industry. Through services like office assessments, Managed Print Services, and recycling programs; Better Office Systems have created alternative to help the printing world reduce waste, recycle and cut costs all while giving you the tools for a better IT structure.

Managed Print Services is the doorway to a systematic, strong IT structure. Our team offers Managed Print Services, an easy way to reduce the cost of printing, help teach you how to print from mobile devices, and eliminate unnecessary printing. It’s not just helpful for the office, it’s sustainable too! Paired with a comprehensive office assessment, Managed Print Services can can save waste with mobile printing.

Mobile printing is creating a more convenient way to print while Managed Print Services is changing the way you look at printing.

A simple evaluation, a few configurations and we are able to see how much you print, the ways in which your office prints, and explore what we can do to help you in certain areas. Our team and professional technicians satisfy your needs, business expectations, and ensure that your machine is working efficiently and effectively for your workload.

We will “develop a roadmap for your ideal future state, including cost savings projections”.

Office assessment, Managed Print Services, recycling and sustainable options; Better Office Systems really does it all.

Managed IT Services

So, what can you expect from Managed IT Services? With Better Office Systems, you can expect the following and much, more!

  • 24/7 maintenance over your entire IT environment (Network servers, Desktops, Mobile devices, etc.)
  • Identify and analyze servers for possible issues
  • Restructure processes and/or services that are unsuccessful
  • Monitor servers and ensure security patches and anti-virus protocols are updated
  • Ensure that all data backups are completed
  • Manage and ensure mobile devices are secure

Improving Your IT Structure in Atlanta

Better Office System is dedicated to making your day at the office easier. Choose a team that works with your office and IT team for a seamless experience that keeps you secure.

The team at Better Office Systems is trained in technological and practical fields. If you have any questions about your Managed Print Services or IT Solutions, or if you’re simply looking for an easier way to cut costs, contact us today!

Leave a response »

5 Ways to Build Your Selling Skills

admin : January 17, 2017 5:58 pm : Better Office Systems, Blog

Selling is a cog in every business, every industry.

Dust off your training and learn some new tips and tricks to increase sales. Better Office Systems is laying the bricks so you can build a great year in sales.

Confidence is Key

The truth is, selling doesn’t come naturally to everyone. When you’re in the conference room and your palms begin to sweat, take a deep breath. Confidence is the key to selling, regardless of whether or not it’s genuine or feigned. People buy from who they like, who they believe knows what they’re doing. Be passionate about your product or service and your enthusiasm will catch on.

Know What You’re Selling

This sounds obvious, but you would be surprised to find out that not everyone knows what they’re talking about. When it comes to sales, most people assume they’ll just “wing it” but all it takes is a specific line of questioning for your pitch to unravel. When you claim to be the expert on a subject, make sure you are an expert, or at least pretty darn close to it.

Practice, Practice Practice!

Your sales pitch is a continuous conversation, but you should still know your lines! Practice your pitch in the mirror, on your way to work, or jot it down! Writing what you want to convey helps you find the words easier. Ask questions and let the customer discuss their needs, wants, and what the future of their business looks like.

Be Courteous

No one wants the “car salesman” pitch. Not to disparage car dealerships, but their selling tactic (at least in the past) was built on pushy sales techniques. This doesn’t go over that well today. Treat your customers how you would like to be treated; with honesty, respect, and understanding. Deciding to buy, especially expensive products or services, is already a stressful task. Don’t make it harder for your customer, make it easier.

Know your style and works best for you. Your personality is what gives you a unique advantage. Stay in tune with how you sell, how you would want to be sold to, and, of course, how your customer likes to be spoken to. Some people like reminders while others find follow-ups rude and unappealing. Know who you’re selling to and, above all, stay courteous.

Build to a Natural Conclusion

The issue with many sales pitches is it feels too much like a volley and less like a conversation. In the sales cycle, most people are just waiting for their turn to speak and not listening to what the customer is saying. Rise above that selling mentality and be the choice that clearly cares. Conversations are easier to gauge and usually have a clear marker when it’s time to ask the customer for their decision. Most customers prefer honest and direct leadership. There is no harm in simply asking.

Leave a response »
« Page 1, 2 »